CASE STUDY 5:
The Ultimate Digital Do-Over
Complete Digital Presence & Sales Optimization


My Role: Director of Marketing/Team of 5 plus outside web agency
Challenge
Fragmented web presence with poor product representation, weak search visibility, low time on page and dysfunctional e-commerce experience drove away customers and failed to showcase company capabilities.
Strategy
Complete website rebuild + comprehensive content strategy + product-specific landing pages + total e-commerce redesign + abandoned cart automation + SEO optimization + enhanced product categorization.
Result
Transformed digital presence delivered massive traffic growth, improved search rankings for 18 key terms, dramatically reduced cart abandonment and increased qualified sales conversions by 39% through targeted landing pages.
