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CASE STUDY 5:

The Ultimate Digital Do-Over

Complete Digital Presence & Sales Optimization

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My Role: Director of Marketing/Team of 5 plus outside web agency

Challenge

Fragmented web presence with poor product representation, weak search visibility, low time on page and dysfunctional e-commerce experience drove away customers and failed to showcase company capabilities.

Strategy

Complete website rebuild + comprehensive content strategy + product-specific landing pages + total e-commerce redesign + abandoned cart automation + SEO optimization + enhanced product categorization.

 

Result

Transformed digital presence delivered massive traffic growth, improved search rankings for 18 key terms, dramatically reduced cart abandonment and increased qualified sales conversions by 39% through targeted landing pages.

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Craig Hanken

Marketing Architect | Brand Builder | Creative Strategist

Driving growth through integrated marketing, compelling storytelling and smart systems.

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© 2025 Craig Hanken. All Rights Reserved.

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