Case Study 4 | Craig Hanken Marketing

CASE STUDY 4:

Breaking Down Data Silos

Strategic Platform Integration & Team Building

My Role: Director of Marketing/Team of 4 plus 2 outside contractors

Challenge

$30M electronics company operated with fragmented marketing systems across multiple platforms, creating data silos that crippled efficiency. Campaign deployment was painfully slow and sales teams couldn’t access the customer data they needed to close deals.

Strategy

Integrated HubSpot, BigCommerce and Acumatica platforms and built cross-functional marketing team and implemented automated workflows.

Result

Unified system enabled faster decision-making and better customer insights across all touch points while expanding reporting capabilities and saving money.