EXPERTISE
Built on change. Defined by challenge.
Over 25+ years, I’ve learned that great marketing isn’t about choosing between brand and performance — it’s about making them work together. Industries transform. Technologies disrupt. Markets shift. Over decades of embracing these realities rather than resisting them, a different kind of expertise emerges — one that thrives on adaptation and sees opportunity where others see obstacles. This isn’t just about surviving change. It’s about using every transition as a catalyst for innovation and growth.
Strategy.
Brand.
Marketing.
Communications.
Creative.
Leadership.
Technology.
Content.
Platforms.
My Skill Set:
Strategic Leadership
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Brand Strategy & Positioning
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Go-to-Market Planning
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Marketing Operations & Budget Management
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Cross-Functional Team Leadership
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Stakeholder Management
Brand & Creative
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Brand Development & Identity
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Creative Direction
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Content Strategy & Storytelling
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Visual Design & Art Direction
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Brand Guidelines & Standards
Communications
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Integrated Marketing Communications
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Public Relations & Media Relations
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Internal Communications
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Crisis Communications
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Executive Communications
Digital & Growth
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Digital Marketing Strategy
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Social Media Strategy
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Email Marketing & Automation
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SEO/SEM
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Analytics & Performance Measurement
Fluent in transformation
The greatest asset isn’t expertise in one area — it’s the ability to translate success across many. Years spent moving between industries, technologies, and challenges create a unique fluency in transformation itself. This means seeing patterns others miss, connecting possibilities others don’t see, and delivering solutions that transcend traditional boundaries. It’s not about being specialized or generalized. It’s about being dimensional.