Challenge

Ag repair company’s dealer database was severely outdated with most contacts gone or no longer in sales-facing roles — making it impossible to deploy a digital marketing campaign.​

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Strategy

Multi-phase “Big Grilling Giveaway” campaign using direct mail postcards + email outreach + social media + landing page entry + inside sales phone verification + winner announcement + 12-month personalized follow-up nurture program.

 

Result

Updated database with appropriate contact information and increased the database by nearly three times with new contacts in sales, marketing and repair services employees.